Founded inHP employs nearly 88, worldwide, supports sales and administrative offices, and distributes to more than countries. HP is a technology solutions provider to consumers, businesses and institutions globally. The company offers IT infrastructure, global services, business and home computing, imaging and printing. With a slow economy on the rise HP needs to find a solution to their growth problem.
Consumers have the right and power to decide which companies succeed or fail; so marketers have a major responsibility to ensure their practices are seen as philanthropic without being phony.
BrandKarma is the perfect example of one of the means by which consumers make these decisions. Ethical Marketing in General Ethical Marketing is a philosophy that focus focuses on honesty, fairness and responsibility.
Principles of this practice include: The introduction of the statement reads in summary that values are the representation of the collective idea of desirable and morally correct conduct.
And that the values outlined in the document serve as the standard by which individuals measure their own actions and those of others including marketers. These values facilitate best practices when transacting business with the public and all involved.
There are 6 ethical values that marketers are expected to uphold, and these are: Honesty — Be forthright in dealings and offer value and integrity.
Responsibility — Accept consequences of marketing practices and serve the needs of customers of all types, while being good stewards of the environment.
Fairness — Balance buyer needs and seller interest fairly, and avoid manipulation in all forms while protecting the information of the consumers.
Respect — Acknowledge basic human dignity of all the people involved through efforts to communicate, understand and meet needs and appreciate contributions of others. Transparency — Create a spirit of openness in the practice of marketing through communication, constructive criticism, action, and disclosure.
Citizenship — Fulfill all legal, economic, philanthropic and societal responsibilities to all stakeholders as well as giveback to the community and protect the ecological environment. Canadian Marketing Code of Ethics and Standards and Practices The Canadian Marketing Association also has a code of ethics and standards, which is a self-regulatory guideline for marketers.
Though marketers are responsible for their marketing content, members of the CMA must abide the code.
The principles of this code include: Truthfulness, which is an accurate representation of products and support of claims, made. Campaign Limitation covers non-involvement in disparaging or exploitative practices and the protection of vulnerable consumer groups such as children, teenagers, people with disabilities and the elderly.
Merging Social Responsibility and Marketing Companies are aware that consumers are savvy and opinionated. So with this in mind, firms should create an ethically sound marketing plan and integrate it into all aspects of their marketing mix. Do good not just to look good — focus on being responsible and how your firm can truly help the neighborhood or country.
It is in doing so that your customers, the press, and all those watching will be impressed. Think about long term effects, not short term gains — short sighted companies will undervalue the impact of responsible marketing for instantly gratifying increase.
Speak up against company policies that do not reflect the ethical profile of the company — as the face of the company, marketers should voice their concerns when there is a potential for a practice to be seen as unethical. Ethics tends to focus on the individual or marketing group decision, while social responsibility takes into consideration the total effect of marketing practices on society.
Next, marketers should forecast the long-term effects of the decisions that pertain to those changes. Bearing in mind that a company cannot satisfy the needs of an entire society, it best serves marketers to focus their most costly efforts on their target market, while being aware of the values of society as a whole.
Five simple steps every marketer can take to create a sustainable socially responsible market plan are: Define what is ethical marketing for your firm.
Decide which branch of ethics your marketers will apply. Determine how the ethical approach to marketing will be implemented. Analyse and assess how much ethical marketing will cost the company and compare this against the benefits of ethical marketing in the long run.
And get regular tips and tricks on topics such as marketing, financing, strategy, and management, so you can start and grow your company more successful.
This philosophy states according to Chron.This case Four Seasons Hotels and Resorts focus on Four Seasons Hotels and Resorts, the world's leading operator of luxury hotels with a history spanning four decades and a portfolio that extended worldwide, was managing 63 properties in 29 countries by Annotated Bibliography Article Assignment Book Report/Review Case Study Coursework Dissertation Essay Lab Report Literature review Math Problem Movie Review Other types Outline Personal Statement Presentation Research Paper Research Proposal Scholarship Essay Speech or Presentation Statistics Project Term Paper Thesis Thesis Proposal.
When an end of each term approaches, students start to look for solution to an everlasting college problem: overdue term papers writing. Year after year, hundreds of students suddenly find out that deadline is soon and overdue essay tend to pile up with the time running out.
case study report format guideline Following is a suggested guideline for preparing your case study reports (remember to always use APA Style for all formatting and referencing as per the course outline). An essay or paper on CORAL DIVERS RESORT: A Case Analysis.
Scuba diving is a rapidly growing sport, and one that is beginning to involve the entire family. Coral Divers Resort had a comfortable niche in that industry, one that had been enhanced by its owner, Jonathan Greywell.
The Heavenly Resort, Puerto Princesa Palawan Philippines is a boutique hotel within Palawan Island. Heavenly Resort is boutique hotel offering 32 exclusive rooms. The Heavenly Resort property is convenient and strategic location within the city.
Also with the high level of personal service guests.