This intersection is creating unprecedented challenges and unique opportunities. The pharmaceutical companies that embrace this new world will find rewards not only in market share and profitability, but also in patient outcomes. Those that are slow to adapt risk being pulled into a race to the bottom, scrambling for market share with increased rebates and growing sales expense. The old pharma business model worked something like this:
As the devices people access content from continues to diversify with many preferring to do so on the move, the time they have is fleeting and grabbing their attention in the first 37 seconds is key to engagement. In this blog, we explore the strategies global organizations have used to establish Launching a digital marketing campaign to nurture relationships with their customers and provide insight into what works for them and why.
Consumers want to know what a brand stands for and what it can offer, so being able to communicate the company message is essential. A good story should evoke empathy, have an outcome and address customer needs.
A great example is TOMS Shoes set up a decade ago based on the innovative business model of donating a pair of shoes once a pair is bought. Using social media the company spread their story and encouraged people to tag photos of bare feet on Instagram which would result in a pair of shoes being donated.
This year alone 27, children across 10 countries received new shoes as a result. It was classified as one of the top five launches in company history.
It was the crossing the chasm point for us in the adoption phase of social media and helped us get over the hump of internal acceptance - LaSandra Brill, Senior Manager of Global Social Media at Cisco The launch was a game changer for Cisco and compared to traditional launches, the ASR launch delivered big numbers.
As a result, Cisco earned a Leading Lights award for Best Marketing and changed its marketing strategy to include social networking as part of every product launch while print advertising budgets have been moved to social activities. Four years ago the global company launched a Social Media Listening Center to monitors 5, daily social mentions across 70 company-related Facebook pages, Twitter accounts, as well as other social platforms including LinkedIn, YouTube and company-run blogs and forums.
As a global organization, IBM works in a variety of industries, and its content reflects these broad areas. Much of its content is collected in a library of resources which includes analyst papers, education, training, case studies, data sheets, executive briefs, FAQs, white papers, consultant reports along with an array of technical documentation.
By knowing its target audience, IBM uses content to its full advantage. The most interesting things about GoPro in its use of visual content is that its product is pretty much nonexistent in its branding efforts.
Instead, it shines a light on its users. To promote its Hero camera instead of focusing on the camera itself it turns its customers into heroes featuring content created by passionate users who are, in turn, becoming public heroes.
Content-wise its outputs are varied and consist of podcasts, TV shows, and a web series along with its online magazine, GE Reports. The key to GE Reports is the diversity of topics from climate to aviation to cancer.
It puts a human face to the science and engages with consumers on a level that promotes engagement and trust.
Its podcasts are also hugely successful and only last month its fictional podcast, The Messagewhich tells the story of a group of cryptologists who use GE technology to decode a message sent from space 70 years ago rocketed up the iTunes chart to No.
Get Interactive — BBC The most effective way to engage an audience is to ask them to participate in a campaign which proves mutually beneficial.
By inputting birth date and height users were shown interesting facts and figures about how the world has changed over their lifetime. Rich in facts, stats and insights, it leads to other content such as videos and articles on the BBC website.
A content strategy is key to guiding your marketing activities and ensures you have a presence in the digital sphere. By focusing on the strengths in your company and honing your message, the content you create and the way it is disseminated can have a huge and positive impact on your brand.Join us at Adobe Summit and discover strategies to transform your business and deliver personal and engaging customer experiences.
March 25—29, , Las Vegas. Award-winning Chicago digital marketing agency built to make big things happen for brands online with website design, video production, creative campaigns, PPC, SEO, e-mail, and social media.
Check out this tips and tricks for creating and launching a successful digital marketing campaign. Social media marketing is the use of social media platforms and websites to promote a product or service.
Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success.
Launching a new product is an exciting new venture for any business.
A new product or range has the potential to boost sales, increase brand awareness and add an additional revenue stream for your company.
But if you don’t have a strategic marketing plan behind a launch, a new product could flop. The world's leading business media brand serving the marketing, advertising and media communities.