Colbert takes on Omarosa tapes CNN Nike's decision to use Colin Kaepernick as the face of its latest advertising campaign has some sports fans burning with rage. People upset with the move have started setting fire to their sneakers and sportswear to protest Nike using Kaepernick to promote the 30th anniversary of its "Just Do It" advertising campaign.
It began as an upstart making Nike debate shoes on a waffle maker in Oregon.
It got there, in part, by pushing boundaries. Aggressive designs, aggressive pricing, aggressive advertising and, yes, aggressive athletes.
It built a tennis line around the flamboyant Andre Agassi that many mainstream fans despised. It did the same with Tiger Woods in golf, and then stuck by him through scandal even as much of Nike debate America and many Americans bailed. Kaepernick is facing his second season without an NFL job in large part due to his protesting social inequality during pregame national anthems during the season.
In a company built on taking risk, this may be its biggest. Nike told ESPN the campaign is designed for to year-olds. For that generation, he may be.
If nothing else, there is one American, currently residing at Pennsylvania Ave. Meanwhile, on Park Avenue in New York, the NFL headquarters has to be furious that on the eve of the season, one of its biggest partners is making Kaepernick, who is currently suing the league and by extension player protests during the anthem a front-and-center news item again.
Just as the NFL hoped it had outlasted, mostly via boredom, the protesting controversy, here comes a fresh plot twist just in time for Season 3. It further highlights the abject failure of commissioner Roger Goodell and team owners to solve this issue, leaving itself exposed for repeated boiling ups.
View photos Colin Kaepernick, center, kneels during the national anthem before an NFL football game in His method of expressing it, during the playing of the national anthem, allowed the situation to be viewed differently by different people.
The lack of discipline has made it easy to hijack. Mostly, though, there is the flag. Some people see protesting during the playing of the national anthem as a uniquely and perfectly American thing to do.
There is little doubt President Donald Trump will be calling for a mass boycott of Nike and heating up the bashing of football players, current and Kaepernick. Nike clearly believes that making a deal with Kaepernick is worth whatever backlash ensues. Some people will burn their shoes. Some will swear off buying the swoosh.
Nike has to figure it can make up those sales with this campaign. Or at least bolster its brand for the next couple of decades. Time will tell whether it calculated correctly.
Perhaps the riskiest part of this, opposed to past moves by Nike, is that Kaepernick the quarterback is effectively retired. It was tense when Nike stuck with Kobe Bryant following his arrest for sexual assault, but once he settled with the victim, there were 13 more seasons of Kobe starring for the Los Angeles Lakers.
Eagle, Colorado was mostly forgotten. He is viewed as he is viewed. There will be no more Super Bowl marches to shift the focus from his activism to his athleticism. What he represents is mostly baked in, at least for a large segment of America.
Nike must believe it can change that a bit, or that Kaepernick will increasingly become an icon. It may be correct. Nike picked a side here, which it has always been willing to do. This one, though, may be its most fascinating to watch.
More from Yahoo Sports:He hasn't stepped foot on the gridiron in nearly two years, but former San Francisco 49er quarterback Colin Kaepernick is still making headlines. Nike: The Sweatshop Debate SYNOPSIS Nike is a worldwide global corporation that has its shoes manufactured on a contract basis in places like Asia, China, and Vietnam.
What is the NFL national anthem debate? The star has been on a contract with Nike throughout the kneeling row, but it has now been renegotiated to make him part of the anniversary campaign.
Case Study "Nike: The Sweatshop Debate" MGT Case Study "Nike: The Sweatshop Debate" “We’ve run the course – from establishing codes of conduct and pulling together an internal team to enforce it, to working external bodies to monitor factories .
Nike: The Sweatshop Debate SYNOPSIS Nike is a worldwide global corporation that has its shoes manufactured on a contract basis in places like Asia, China, and Vietnam.
INTRODUCTION. Nike: The Sweatshop Debate. Nike is in many ways the quintessential global corporation. Established in by former University of Oregon track star Phil Knight, Nike is now one of the leading marketers of athletic shoes and apparel on the planet.