Samsung's positioning statement is one that asserts its differentiation from other mobile phone providers. In the local market where myriad choices abound, Samsung's sleek exterior design, accompanied by its selection of soft and hard features, render it an optimal purchase for the young, technologically updated professional. Thereby the current positioning of Samsung Mobile is to be a market leader in whole mobile and smartphone market.
Friday, February 27, Brand Positioning Samsung, once known to be the low-quality service provider of all time is now one of the leading mobile companies of the world.
Having said that, we can see how it all comes down to proper brand positioning and innovation, which takes a brand to its zenith. After having its share of booms and slumps, Samsung came up with new ideas to be more customer-focused and creative in order to establish a strong brand image in the global market.
Rather than making normal or usual handset devices, they started to produce smartphones to catch up with their competitors. They have been constantly redesigning and introducing new series of products, e.
Currently they are working on designing the lightest and slimmest phone of the world,along with an amazing powerful performance to gain an edge over their competitors.
Two promo links have been provided below of their Galaxy Note 4 and Galaxy S6, which specifies all the product attributes, values and benefits that customers might look out for, before they choose to buy it. When it comes to competition, we have noticed how Samsung has been in fierce competition with Apple over the last few years.
There were even rumors of Samsung replicating the product design or specifications of Apple. Even though the dispute has settled down, the competition still remains to exist between the two rivals. Through constant innovation and introduction of new technologies, Samsung has been trying to establish their point of parity.
The features of their mobile phone are the crucial part of their parity, for e. Talking about the point of differentiation, recently we have seen Samsung is going to launch Galaxy S6 with a curved screen; which is a very new concept in this mobile sector and none of the other companies have so far been able to introduce such a new concept.
Samsung seems to be the pioneer in this criterion and have done something off the hook. Overall the performance of this brand seems to be very impressive in terms of popularity, revenue and the contribution they are making to the mass public by offering their products.
The Galaxy S6 will bring change to theentire mobile industry. Samsung loses market share to Apple in its home stomping grounds. Samsung electronics market and analysis.Feb 27, · Brand Positioning Samsung, once known to be the low-quality service provider of all time is now one of the leading mobile companies of the world.
Having said that, we can see how it all comes down to proper brand positioning and innovation, which takes a brand to its zenith. Samsung Electronics regained the number one position in the smartphone market in the first quarter, but its market share dropped to 24 percent from 31 percent a year earlier, according to a.
Thereby the current positioning of Samsung Mobile is to be a market leader in whole mobile and smartphone market, extruding Apple Company with its Iphone from smartphone industry and change Nokia as a cheep and simple mobile phone producer. Search Results for 'samsung segmentation targeting and positioning of samsung mobile phones' Proposal Of Implementation Of Segmentation, Targeting .
Apple Inc., formerly Apple Computer, Inc., which is a multinational corporation that creates consumer electronics, computer software, and commercial servers, and a digital distributor of media content.
On 1 April , Apple was established in Cupertino, California and incorporated on 3 January Positioning refers to the place that a brand occupies in the mind of the customer and how it is distinguished from products from competitors.
In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is.